RBC renews TIFF sponsorship
By Adnews Staff
RBC has signed-on as a sponsor of the Toronto International Film Festival for a 14th year. RBC will be the official bank of the festival. The sponsorship will include a return of the RBC Lakeside Drive-In and Best Seats in the House contest, as well as presenting a virtual event called the TIFF Storytellers' Spotlight: A Women in Film Panel. The contest will be conducted in collaboration with Toronto Life magazine and will encourage consumers to nominate small business owners to receive a night at the drive-in. This year's festival will run from September 9 to 18.
“The past 18 months have been challenging,” said Mary DePaoli, executive vice-president and chief marketing officer at RBC. “But the creative class has shown resilience, vibrancy and courage, using their platforms to unite the world through innovation and storytelling. For the film community, the future is brighter than ever, and RBC is so proud to be a part of their journey.”