Kabo Fresh Dog Food begins BuzzFeed promotion
By Adnews Staff
BuzzFeed Canada and Kabo Fresh Dog Food have begun a promotion called “BuzzFeed Dog Month,” timed to coincide with National Dog Day on Aug. 26. Over the month, BuzzFeed Canada will publish twelve pieces of dog-themed content in a dedicated area. The content will include product integration and will be accompanied by ad banners. The promotion will also feature a collection of recipe videos for dog food, as well as social media activities.
“We are an online-first brand that has always been hyper-focused on helping dogs across Canada live happier and healthier lives,” said Vino Jeyapalan, founder of Kabo Fresh Dog Food. “We’ve been exploring a number of ways to reach especially passionate pet lovers across Canada with our message for fresh, all-Canadian dog food. This partnership with BuzzFeed allows us to very effectively target this hard-to-reach demographic to raise awareness of Kabo and also educate pet owners on various modern pet topics.”