RW&CO. readies Rise Up campaign
Fashion retail chain RW&CO. has signed promotional agreements with nine Canadian personalities for a fall campaign to be called “Rise Up.” The participants include Olympic athletes Andre De Grasse and Jennifer Abel, media personality Michaella Shannon, actor Hamza Haq, actress and author Ingrid Falaise, designers Melissa and Sacha Leclair, and entrepreneurs and media personalities Manjit Minhas and Lane Merrifield. According to the company the intent of the campaign is to “inspire Canadians to take on whatever challenge comes their way.” It will include a series of videos in which these nine people will describe their personal experiences. RW&CO. is a subsidiary of Reitmans Canada.
“Our fall 2021 ambassadors are emblematic of the rich and diverse Canadian mosaic,” said Michele Slepekis, vice-president of marketing and e-commerce at RW&CO. “They each speak to an inspiring ability to meet challenges head on and, against the odds, rise to the occasion. Fashion-wise, fall is our favourite time. While we're navigating the next normal, we want our customers to feel and look their best. It's time to get excited about dressing up again.”