TikTok debuts Sirius XM channel
Social media service TikTok has launched a channel called TikTok Radio on satellite radio company Sirius XM Canada. A range of TikTok personalities will act as channel hosts, including Hindz, Billy, Cat Haley, Lamar Dawson, Taylor Cassidy, DJ Habibeats and others. The content of the channel will focus on popular culture and music.
“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live satellite radio and our streaming platforms,” said Scott Greenstein, president and chief content officer at SiriusXM. “The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today's music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”