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Aeroplan, LCBO form promotional agreement

Aeroplan, the loyalty program of Air Canada, has entered into an agreement with the Liquor Control Board of Ontario. Through this agreement, participants in the Aeroplan program will receive loyalty points when they shop at LCBO stores beginning in late 2021. Participants will also be able to redeem points for LCBO gift cards.

“We're thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario,” said Mark Nasr, senior vice-president of products, marketing and e-commerce at Air Canada. “When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer's everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise.”

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