GoDaddy begins Unstoppable campaign
Website hosting company GoDaddy has begun a new campaign in Canada highlighting the “perseverance of small business owners.” The first phase of the campaign features three Canadian small business owners as well as Canadian sprinter Andre De Grasse. It makes use of the tagline, “Don’t Stop Being Unstoppable.” The creative focuses on the difficulties faced by these business owners during the COVID-19 pandemic. The campaign promotes the company’s collection of products and services for creating business websites.
“Through the launch of this next phase of our partnership with Andre De Grasse and our Canadian local GoDaddy customers, we want to celebrate Canadian small business owners, many of whom have struggled with pandemic closures, but adapted and still managed to come out on top to keep their businesses alive,” said Anne De Aragon, vice-president and country manager at GoDaddy Canada. “This past year necessitated a dramatic shift to online for businesses across the country, and we've been proud to offer our easy and affordable ecommerce solutions to help entrepreneurs and small business owners embrace the digital space.”