407 ETR begins summer safety contest
The Toronto-based 407 ETR Concession Company, operator of Highway 407, has begun a “Summer Safety Contest” in association with insurance company Aviva Canada and the Ontario Provincial Police. The contest is intended to convey road safety advice to drivers. The effort will address topics such as preparing for roadside emergencies, distracted driving and properly secure a load. It will run on Twitter until Aug. 20. Consumers can enter a contest component to win a year of free travel on the highway or a safety prize package.
“Road safety should always be top of mind,” said Javier Tamargo, president and CEO of 407 ETR. “At 407 ETR, it's part of who we are and that's why this campaign is so important. You never know when a simple tip could save a life and we're pleased to bring some different voices to the conversation this year with the help of the OPP and Aviva Canada.”