LoyaltyOne adds two
By Adnews Staff
LoyaltyOne of Toronto, operator of the Air Miles loyalty program, has appointed Brad Boeda to the position of vice-president of e-commerce and non-travel rewards. He previously held a series of positions at Loblaw Companies, most recently as senior director of merchandising and promotions. Prior to that, he was senior director of marketing, advertising and promotions.
Thomas Rummel has joined the company as vice-president of travel rewards. He was most recently a freelance airline and tourism cconsultant. Prior to that, he was director of operations at WestJet Vacations and senior holidays manager at Etihad Airlines.