Quebecor Expertise conducts four campaigns
The out-of-home division of Montreal-based Quebecor Expertise has recently conducted a number of campaigns for various clients. Paint company Sico is conducting a campaign called “Des Nuances à Votre Couleur” on 118 digital transit shelter displays in Montreal, Lévis and Sherbrooke, QC.
Beer brewer and restaurant chain Archibald is conducting a summer campaign in Quebec consisting of static and digital transit shelter ads in Montreal and Quebec City, as well as a wrapped bus in Lévis.
Hydro-Québec recently conducted an out-of-home campaign during which consumers could activate lights by texting the word “futur” to a number displayed in the ad. The campaign ran on nine transit shelters in the Montreal, Laval, South Shore and Lévis areas.
In addition, Quebecor conducted a digital transit shelter campaign involving eight local advertisers in advance of Saint-Jean-Baptiste Day. Participating advertisers included Archibald, Cidrerie du Minot, Les Vins François Lurton, Neige, Distillerie Puyjalon, Oshlag Seltzer, Distillerie Stadaconé and Cidrerie Lacroix.
“These are unique times,” said Patrick Jutras, chief advertising officer of Quebecor. “People are getting out of the house to enjoy the fine weather and the relaxation of health measures. So it’s the ideal time for out-of-home. The new market conditions for advertisers provide unique opportunities to think outside the box and be creative in order to reach consumers in the places they frequent.”