Axe conducts streamer search promotion
Unilever Canada is conducting a promotion for its Axe line of body spray, deodorant and body wash products. The promotion takes the form of a search for “Canada’s next top streamer,” conducted with the participation of online personality Nick EH 30. During the first phase of the campaign, consumers were invited to submit video auditions. The winner of this phase was Nikhil Raj, who goes by the online name DeadlyCreatorYT. During the next phase of the campaign, Nick EH 30, along with streamers Derek Gerard and Jaspal Sidhu, will work with Raj to improve his streaming skills. The initiative is being conducted on Raj’s Twitch channel and social media pages, as well as on Axe Canada’s social media pages.