Adapt Media, Avida, Rabba sign ad agreement
Out-of-home media company Adapt Media and design firm Avida have formed a promotional agreement with grocery retail chain Rabba Fine Foods. Under the terms of the agreement, 80 digital advertising screens will be installed in the 32 Rabba locations in the Greater Toronto Area. According to the companies, the inventory will be used to reach consumers with local advertising.
“We’ve often heard from our advertisers that the ability to speak directly to consumers at the community level is paramount post-pandemic,” said Jamie Thompson, CEO of Adapt Media. “For brands to engage with shoppers right at the point of purchase with a personally curated message has become an essential ask. To be affiliated with a venerable institution like Rabba, already a trusted member of each community that they live in, with screens that are the very pinnacle of technological perfection is all we would ask for from a partnership.”