Slim Jim signs endorsement deal with Chris Boucher
Conagra Brands of Mississauga has signed a promotional agreement with professional basketball player Chris Boucher in support of it Slim Jim line of snack foods. The endorsement agreement includes Boucher’s participation in advertising, social media content and in-store displays nationally, beginning in the fall.
“When we learned Chris’ love of Slim Jim, we couldn’t wait to work with him,” said Andrea Stodart, marketing director for snacks at Conagra. “With the snacking industry continuously growing, we saw this opportunity as a game changer. We are so excited to partner with one of the greatest athletes in Canada and to reach the next generation of fans, fans of snacking and fans of the sport.”