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Queen St. Bakery conducts Honestly Good campaign

Queen St. Bakery has begun a national campaign intended to “give Canadians a license to enjoy bread again.” Developed by Mint, the digital and social media campaign is intended to counter misconceptions about bread. Called “Honestly Good,” the campaign features Olympic pole vaulter Alysha Newman describing why she eats bread, even while training. The campaign was produced in association with Set or Sail.

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