Vistar Media joins new COMMB category
Vistar Media has joined the recently-created programmatic membership category of the Canadian Out-of-Home Marketing and Measurement Bureau. Through this membership Vistar will gain access to COMMB’s publisher member data, councils and marketing services.
“With access to COMMB’s independent, in-depth measurement of OOH audience data and industry-vetted marketing initiatives, Vistar Media is well positioned to execute programmatic campaigns and enhance the buying, selling and management of digital OOH,” said Scott Mitchell, managing director for Canada at Vistar Media. “We are thrilled to have the opportunity to strengthen accountability and credibility with clients by using industry-approved audience circulation and impression data and to collaborate with the buy-side and sell-side on standardization initiatives in the Canadian market. This membership will undoubtedly lead to improved outcomes for our team at Vistar Media, as well as the marketers and media owners we serve.”