Kia breaks rebranding campaign
Automaker Kia Canada has releases a new advertising campaign to introduce the company’s international rebranding. The campaign was developed by Innocean Worldwide Canada. It makes use of the tagline, “Movement That Inspires” and promotes the company’s Seltos subcompact sport utility vehicle. According to the agency, the campaign is intended to convey that “when you move, you get inspired,” and to encourage consumers to rediscover their surroundings during the summer. The campaign includes television and online advertising, as well as in-dealership materials. Additional retail commercials will be released later this year.