Outfront buys Icewerx Consulting
Out-of-home media company Outfront Media Canada has acquired Icewerx Consulting, an out-of-home media firm based in Edmonton. The acquisition will add 19 digital displays in Edmonton to Outfront’s inventory, bringing its total number of displays in that city to 50.
“The acquisition of Icewerx demonstrates Outfront’s commitment to continuous growth and development across the Canadian market,” said Michele Erskine, CEO of Outfront Canada. “We have enjoyed having the sales representation responsibility for this inventory for the past four years, and as such are very familiar with the locations. Ownership gives us full control over operations of the boards. We will be investing in technical upgrades, which will improve the reliability of the boards. Outfront’s portfolio in Edmonton currently includes 33 digital displays, 266 static posters and 124 street level faces, with excellent total market coverage generating approximately ten million daily impressions.”