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New marketing director at Hyundai

Hyundai Auto Canada of Markham, ON has appointed Kristina Covello-Garcia to the position of national manager of marketing communications. She was most recently senior manager of network development at Genesis Canada. Christine Smith has been appointed director of marketing. She was previously at Hyundai’s agency of record, Innocean, where she has headed the account for the last four years as senior vice-president of client business. Outgoing marketing director Lawrence Hamilton has been promoted to executive director of Genesis Canada.

Hyundai has also lauched a new digital business development department which will be headed by Adam Mintz as senior manager of digital business development. He was previously manager of digital platforms at the company, a position that will now be filled by Siobhan McLaren-Hall.

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