Kraft Dinner conducts race walking promotion
Kraft Heinz Canada of Toronto has begun a promotion for its Kraft Dinner product line featuring Canadian Olympic race walker Evan Dunfee. The brand has signed a sponsorship agreement with the athlete as part of an effort to raise awareness of the sport and of Dunfee. As part of the initiative, Kraft is encouraging consumers to submit videos of themselves race walking to social media sites. The effort also includes a contest component, the winner of which will receive a branded race walking kit. The promotion will run until Aug. 8.
“We're proud to be Evan Dunfee's official sponsor during the Tokyo 2020 Olympic Games, uniting two Canadian icons in one partnership,” said Brian Neumann, associate director of brand building and innovation at Kraft Heinz Canada. “Evan is a phenomenal athlete and we want to rally the entire country behind him in his pursuit of gold this summer, even if that gold ends up just being deliciously cheesy golden KD.”