Sir Kensington's begins Toronto promotion
Condiment brand Sir Kensington’s has begun a promotion in Canada supporting the launch of two varieties of ketchup. The brand has commissioned specialty menu items from three Toronto-based chefs. The recipies make use of Sir Kensington’s Classic and Spicy ketchup flavours. The menu items will be available in these restaurants and through delivery services through the summer. Participating chefs include Grant van Gameren of Harry’s Charbroiled Toronto, Craig Wong of Bar Mignonette and Patois, and Dustin Gallagher of Noble House. The promotion also includes advertising intended to attract consumers to these restaurants. Sir Kensington’s is a subsidiary of Unilever.