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Onlia begins Summer Safety Obsessed campaign

Insurance company Onlia has begun a new advertising campaign in Ontario called “Summer Safety Obsessed.” The campaign seeks to illustrate the importance of road safety when consumers return to driving for summer travel as COVID-19 restrictions ease. The campaign, developed in-house in collaboration with Re:word Content Co. and By the Booth, consists of a 30-second commercial and a contest. The creative depicts various people leaving their houses for the first time after extended confinement. It will run at drive-in theatres in the province. The campaign also includes broadcast, out-of-home, online video and online banner ads, as well as social media content. Media work is being conducted by Media Experts.

“Our ‘Safety Obsessed’ story continues, as our characters break into the physical world to enjoy a summer outdoors,” said Daniel Tablas, creative lead at Onlia. “By carrying over their charm and playfulness, we were able to imagine a world that still feels unique to Onlia. To solidify our brand recognition, we maintained distinct magenta and blue hues that differentiate Onlia in the category and reinforce our position as an innovative and modern insurance provider.”

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