Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Tim Hortons breaks camp campaign

Tim Hortons has released a new television commercial called “Not Child’s Play” to raise awareness of and funds for its Tim Hortons Foundation Camps. The creative highlights the ways in which the camps are a multi-year development program for youth aged 12 to 16 who wouldn’t otherwise have the ability to go to a camp, as well as the ways in which the program assists attendees in becoming more “resourceful, responsible and empowered.” Developed by GUT, the campaign also includes social media content. In addition, the song from the commercial has been made available on various music streaming services.

« Back Next »

Related stories Comments