Cascades begins content campaign
By Adnews Staff
Bathroom tissue company Cascades, based in Kingsey Falls, QC, has begun a new campaign for its Fluff & Tuff brand. Aimed primarily at Quebec parents, the content marketing campaign will consist of 14 articles that will run over seven months in Mamanpourlavie.com. The pieces focus on small actions that will have a positive environmental impact. The effort was developed by Sid Lee in association with Fuel Digital Media. This is the second year of this promotion.
“By posting useful articles suggesting practices that are easy to implement and have a positive impact on the planet, Cascades Fluff & Tuff brings value to young families concerned with environmental issues,” said Alain Léveillé of Fuel Digital Media. “That’s precisely the key to success for any content campaign: to answer a need, to offer solutions, to provide value.”