Ethical Bean Coffee begins contest
Ethical Bean Coffee of Vancouver has begun a contest promotion called “Escape at Home” that will provide home upgrades to winners. Three winners will receive a consultation with home design expert Monika Hibbs, as well as $5,000 to spend on upgrades. According to the company, the intent is to recognize that homes became the most popular places to drink coffee during the COVID-19 pandemic. Consumers can enter online at <http://www.escapewithethicalbean.ca> until Aug. 19. The contest is being supported with digital advertising, social media content and influencer activities, as well as a product sampling component. As part of the promotion, the company provided its first upgrade to The Kettle Society, a Vancouver-based non-profit organization that support people experiencing mental illness, substance abuse, poverty and homelessness. The campaign was developed by Mosaic, with media work by Carat and public relations from The Colony Project.
“We place a huge emphasis on supporting our community, and are always looking for ways to engage with our consumers in a meaningful way,” said Emily Oborne, senior associate brand manager at Ethical Bean. “We recognize the role coffee breaks have played this past year when it comes to escaping the daily grind, and as part of the campaign, wanted to ensure that Canadians knew we saw and supported them.”