Heineken readies Fresh Looks promotion
Beer brand Heineken is preparing a promotion in Ontario called “Heineken Fresh Looks” to coincide with the easing of COVID-19 restrictions in that province. From July 8 to 22, the company will operate an outdoor salon at which consumers can get a haircut while having a beer. The promotion will be conducted in collaboration with Toronto patio RendezViews and the Glassbox Barbershop. Consumers can book a free appointment at the salon online at <http://www.heinekenfreshlooks.ca>.
“Heineken has been enjoyed in restaurants and bars around the world for many years and while we encouraged everyone to socialize responsibly during this incredibly difficult time, we're thrilled to see people meeting up again at the patio,” said Sasha Romano Lopez, senior marketing manager for Heineken in Canada. “Now that our favourite establishments are back, and that goes for restaurants, bars, barbershops and salons alike, we thought we'd have some fun over a fresh pint and a fresh cut.”