Pizza Hut releases Hawaiian Pizza shirt
Fast food chain Pizza Hut has begun a promotion relating to pineapple as a pizza topping. The company has released a limited-edition “Hawaiian Pizza Shirt” which consumers can wear to express their appreciation of pineapple as a topping. According to the company, the item is inspired by the classic Hawaiian shirts of the 1980s and 90s and features a a pizza-shaped pocket, pizza slices and a pineapple island. The shirts are being given away through the company’s Instagram page.
“We know that almost one in five Canadians believe Hawaiian pizza originated in Hawaii, when in fact it was developed in Ontario,” said Amy Rozinksy, head of consumer marketing at Pizza Hut Canada. “We wanted to celebrate the origins of this polarizing dish the only way we know how, with more pizza. We are so excited to launch this limited edition Pizza Wear to pineapple-on-pizza fans everywhere.”