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Lyft breaks new campaign in Vancouver

Ride-sharing company Lyft has begun a new campaign in Vancouver called “How to Human Again.” According to the company, the initiative is intended to remind residents of the city how to be more social in the wake of the COVID-19 pandemic. The campaign consists of three video executions that depict British Columbia landmarks and experiences, with a tutorial-style focus on the “learning curve” of re-engaging with social situations such as saying “hello” to a Lyft driver, going to a party and commuting.

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