Big Rock Brewery promotes Tragically Hip beer
By Adnews Staff
Big Rock Brewery of Toronto has released a new beer in collaboration with rock band The Tragically Hip. Called Lake Fever Lager, the beer will be sold online at <http://www.bigrockbeer.com> and and some retailers nationally. To promote the launch, consumers can enter to win one of 20 prize packages by scanning QR codes on the product packaging.
“This was a true collaboration in every sense as we worked together through several recipes to ensure the head, the colour and the taste profile were exactly what the band was looking for,” said Wayne Arsenault, CEO of Big Rock Brewery. “We couldn't be prouder of Lake Fever Lager and the chance to work with a national treasure like The Tragically Hip.”