COMMB debuts new membership category
The Toronto-based Canadian Out of Home Marketing and Measurement Bureau has launched a new membership category for programmatic and re-marketing companies. These memberships will provide exclusive access to the organization’s supply-side and programmatic services, as well as its demand-side service and trade desks.
In addition, COMMB will also launch a new programmatic digital out-of-home committee consisting of association publishers, buyers and general members. The committee is intended to advance collaboration and create idustry standards.
“We believe this dynamic new membership category fully aligns with our mission to stay on the forefront of data, automation and creativity in the out-of-home industry,” said Amanda Dorenberg, president of COMMB. “We are thrilled to welcome new members to benefit from our independent, in-depth measurement of OOH audiences and industry-vetted marketing initiatives. Looking forward, we will continue to develop and innovate new benefits for our members across categories and hope to expand our member network to those in the OOH industry that rely on our services to better reach their audience.”