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Ballard Power Systems rebrands

Vancouver-based fuel cell company Ballard Power Systems has undertaken a rebranding initiative. The effort includes a redesign of the company's logo, tagline, website and communication materials. The new logo is intended to convey a “sense of forward motion,” according to the company. The new tagline, “Here for life,” is intended to reflect the company’s “vision to deliver fuel cell power for a sustainable planet.”

“With this rebranding launch, we are bringing a fresh look to who we are and everything we believe in and do,” said Nicolas Pocard, vice-president of marketing and strategic partnerships at Ballard. “At Ballard, we deliver field-proven fuel cell technology, and we do it with a focus on our customers. Our customers can rely on us as a trusted, knowledgeable partner with decades of innovation, expertise and experience in implementing fuel cell solutions. We are focused on innovative and valuable fuel cell technologies with products designed to last and offer a low total lifecycle cost with zero emissions. Ballard is ‘Here for life.'”

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