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Air Canada debuts new safety video

Montreal-based airline Air Canada has released a new on-board pre-flight safety video called “Ode to Canada.” The video depicts a range of scenic and iconic Canadian locations while describing the safety procedures of the airplane. Locations featured include Gros Morne National Park in Newfoundland & Labrador, Little Limestone Lake in Manitoba, a winter landscape in Yukon, a social gathering in Ontario, the Northern Lights in the Northwest Territories, a Nunavut landscape, the mountains of British Columbia, the wheat fields of Saskatchewan, the culture of Quebec, Lunenburg in Nova Scotia and Hopewell Cape of New Brunswick.

“Air Canada’s new ‘Ode to Canada’ safety video is a celebration of the best of Canada from coast-to-coast-to-coast,” said Andrew Shibata, brand vice-president at Air Canada. “Including our own uniformed employees who are responsible for the safety of every Air Canada flight, our new video presents all aircraft safety instructions in a compelling, associative way by drawing on some of our country’s most spectacular scenery and visually connecting viewers to each province and territory through all four seasons. It has been almost seven years since we last produced a safety video. In choosing to feature Canada, we are also aiming to provide a warm welcome to Canadians travelling home from abroad and inviting all of our customers to join us in exploring everything that Canada has to offer in support of the country’s tourism and hospitality sectors.”

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