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McDonald's conducts ASMR campaign

McDonald’s Canada has begun a promotion for a new limited-time menu item called the Grand Big Mac. The promotion consists of an autonomous sensory meridian response audio presentation intended to convey the “grandeur” of the hamburger. It includes the sounds of a frying meat patty, the squeeze of sauce bottle, the rustle of lettuce and the sound of the burger being placed on the bun. The audio has been posted on YouTube.

“McDonald’s puts quality and taste at the forefront of everything we do, and we are continually innovating our food offering for our guests,” said Rebecca Smart, director of national marketing at McDonald’s Canada. “We know that Canadians love the classic combination of ingredients and signature taste of the Big Mac. The Grand Big Mac gives guests even more of what they love, with two larger 100% Canadian beef patties, more special sauce and more of the same Big Mac toppings fans love.”

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