Metro sponsors Spotify playlist
By Adnews Staff
Grocery store chain Metro has signed on as the sponsor of a Spotify playlist customized for Saint Jean Baptiste Day in Quebec. Called “Bonne Saint-Jean,” the playlist consists of music by Québécois artists. This is the first time the chain has conducted such a promotion.
“Metro wants to be present during important Quebecois moments and St-Jean is definitely one of them,” said Natalie Langlois, chief of marketing at Metro. “Nothing unites people better than a good meal enjoyed with friends to the sound of our local music. This partnership was therefore a natural way to be part of the St-Jean celebrations alongside our customers.”