Pringles, Wendy's conduct joint promotion
Kellogg Canada has begun a promotion for it’s Pringles potato chip brand in collaboration with fast food chain Wendy’s. For a limited time, the company will sell a new flavour of Pringles called Wendy’s Spicy Chicken, which seeks to recreate the flavour of the restaurant’s spicy chicken sandwich.
“Following our wildly popular Pringles Wendy’s Baconator chips, launched earlier this year, our masters of flavour have captured the unique, fiery spice blend of another Wendy’s classic,” said Christine Jakovcic, vice-president of marketing and nutrition at Kellogg Canada. “Pringles has managed to pack an entire chicken sandwich into a single chip. We invite everyone to do away with mindless munching and enjoy a moment of ingenious fun instead with this insanely accurate creation. Wendy’s Spicy Chicken fans will be amazed.”