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Fountain Tire conducts giveaway promotion

Fountain Tire has begun a contest promotion to coincide with its 65th anniversary. Called “65 Days of Giveaways,” the promotion will distribute approximately $100,000 in prizes over the course of 65 days. Prizes will include discounts on tires and auto service, as well as tickets to Toronto Raptors games, Air Miles loyalty points, alloy wheels, gift cards, golf accessories, barbecues, tool chests, trailer tires, travel gift certificates and other items. The contest takes the form of an online advent-style calendar with 65 doors. One door will be opened each day at <>. The promotion was developed by FCB of Toronto. Media work is being handled by Guru Communications, with contest management and web development by Promotion Solutions.

“Fountain Tire wanted to give a huge thanks to Canadians for allowing them to be part of their communities for over 65 years,” said Elma Karabegovic, associate creative director at FCB. “So we did it in a very Fountain Tire way, with a virtual contest containing 65 prizes hidden behind 65 garage doors, and the contest runs for, you guessed it, 65 days.”

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