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TVA Sports begins Euro 2020 promotion

TVA Sports has begun an out-of-home campaign in Montreal tied to the Euro 2020 soccer tournament. The campaign, developed by the out-of-home division of Quebecor Expertise Media, makes use of an interactive transit shelter. The execution invites passers-by to vote for their favourite team by kicking a virtual soccer ball. After making a choice, the national anthem of that team will play and the shelter’s ceiling will light up with the colours of that country’s flag. Between kicks, the shelter will display the colours of the team that has received the most votes. The shelter is located at the corner of Pie IX Blvd. and Sherbrooke St. Consumers can also vote online at <>.

“This campaign fits in perfectly with our new positioning, focusing on providing sports fans with live events that deliver highly emotional, high-adrenaline moments,” said Louis-Philippe Neveu, general manager of TVA Sports. “More than ever, we want to put viewers at the heart of the action and invite them to take part in unique and engaging experiences.”

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