Captivate launches ski division with Skiron
Out-of-home media company Captivate Canada has launched a new division called of Captivate SKI in collaboration with Skiron, an experiential marketing firm aimed at Canadian skiers. The division is intended to help brands reach a skiers and snowboarders at 35 ski facilities nationally. It will offer signage in high traffic areas such as lift lines, lodges, cafeterias, bars, hallways, ski rental shops and ski schools. Additionally, clients can conduct onsite promotions at events such as Snowfest, Snowjam and Summit.
“At Captivate, we are dedicated to engaging quality consumers where they work, live and play,” said Barb Huggett, general manager at Captivate Canada. “Our partnership with Skiron is a natural extension and we are excited to join the industry’s leading provider to deliver another relevant environment for advertisers to continue their brand experience.”