Molson Canadian releases Stanley Cup Batch
Molson Coors Canada has released a limited-edition product called the Molson Canadian Stanley Cup Batch to coincide with the end of the NHL hockey season. According to the company, as part of the brewing process, the beer was passed through the bowl of the Stanley Cup. The trophy was brought to the brewery by Phil Pritchard, curator of the Hockey Hall of Fame and official Keeper of the Cup. The beer will be sold in specially designed six-packs of bottles intended to be reminiscent of the Stanley Cup and its flight case. It will be available for a limited time and in limited quantities.
“In a playoff run unlike any before, with the North Division having showcased Canadian hockey excellence in all its glory over the past several months, we wanted to create something unforgettable for Canadian hockey fans,” said Joy Ghosh, senior brand director of Molson brands. “Drinking from the Cup is a special moment for players. Yet sharing that feeling with the fans has never been done before, until now. The Stanley Cup Batch takes the passion Canadians have for our game and our beer to the next level.”