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Golf Town breaks new campaign

Toronto-based golf equipment retail chain Golf Town has begun a new advertising campaign called “Come Out and Play.” The campaign encourages consumers to try golf, with an emphasis on its physical and mental health benefits. The initiative includes video creative featuring golfers and brand spokespeople Mike Weir and Brooke Henderson. It also includes broadcast and digital elements.

“Golf is an iconic Canadian pastime, allowing us to make new friends, connect with family and enjoy the great outdoors,” said Golf Town chief marketing officer Frederick Lecoq. “But the events of the past year have attracted more Canadians to the game than ever before. It's incredible to see so many new players, and players of diverse genders and backgrounds, discover the sport. We look forward to supporting Canadians as they fall in love with the game.”

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