Good Shroom conducts podcast campaign
Montreal-based The Good Shroom Co., a company that specializes in beverages made with mushroom extracts, has begun a podcast advertising campaign in the US. The campaign is being managed by AdvertiseCast, a podcast marketing firm. Ads for the products will run on selected podcasts based on the quantity of listeners and their demographics. According to the company, AdvertiseCast ads run on podcasts that have a collective monthly audience of 40 million listeners.