Harlequin breaks Love Inspired campaign
By Adnews Staff
Book publisher Harlequin has begun a North American campaign called “Stories to Uplift and Inspire” in support of its Love Inspired product line. Developed by Round of Toronto, the campaign is intended to “celebrate the optimism and positivity” the books bring to readers. The campaign encourages consumers to sample free electronic books from the Love Inspired line that can be downloaded at <http://www.tryloveinspired.com>. Media work is being conducted by Rebel Media. Harlequin is a division of HarperCollins Publishers.
“Through extensive research, it was found that these books leave readers feeling inspired by the positive, uplifting stories of faith and hope,” said Paul Riss, creative director of Round. “We wanted to capture that feeling in the new campaign. Instead of making a single film in different formats, we shot stills and animated them using some subtle parallax video treatments. This allowed us to provide far more assets to be deployed across all media channels.”