Squeez'd Beverages begins Sway Vodka Soda campaign
By Adnews Staff
Squeez'd Beverages has begun a new advertising campaign for a new product called Sway Vodka Soda. Called “Keep it Real,” the campaign consists of television commercials and online videos depicting “real conversations about everyday topics,” “really bad singing and “people just being themselves,” according to the company. It was developed by One Twenty Three West, which also created the name and design of the brand. The campaign also includes public relations and influencer activities conducted by The Neighbourhood Agency.
“Our consumer is all about being their authentic selves no matter what the situation is,” said Dana Brochu, director of marketing at Squeez'd Beverages, “This campaign stays true to that thinking.”