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Levi's conducts Snapchat promotion

Apparel company Levi’s Canada is conducting a campaign using social media service Snapchat’s augmented reality function. The initiative is intended to increase brand awareness and promote the company’s sustainability programs while retail stores are closed due to the COVID-19 pandemic. The “Levi’s Sustainability AR Snapchat Experience” allows Snapchat users to examine Levi’s products and learn about the company’s sustainability efforts. Consumers can virtually try on a customized Trucker jacket in augmented reality and then take a virtual walk along a mountain lake. At the end of the boardwalk, consumers enter a digital showroom via which they can purchase a selection products from The promotion will run until June 13.

“With current store closures across Canada, Levi’s wanted to find innovative ways to connect with Gen Z and bring them the in-store experience at home,” said Nic Versloot, managing director of Levi’s Canada. “The partnership with Snapchat follows our ‘Digital First’ approach, a strategic priority in Canada. Through the double portal lens, Snapchatters are able to experience and purchase our products in a creative way that is more impactful than the typical ‘lean back’ scrolling.”

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