Dial Canada conducts campaign
Henkel recently conducted a Canadian campaign promoting a new soap product called Dial Clean & Gentle. The product line consists of hand washes and body washes. The campaign consisted of 10-second closed captioning ads on conventional and specialty television channels, as well as 15- and six-second online videos on social media sites including YouTube, Facebook, Instagram and Pinterest. Other elements included public relations and the release of the results of a survey into Canadian handwashing habits during the COVD-19 pandemic. The creative was developed by North Strategic, with media work by UM and public relations by LexPR Canada.