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Cabico&co begins rebranding effort

Cabico&co, a cabinetry company based in Coaticook, QC, has undertaken a rebranding initiative called “The Evolution Project.” According to the company, the new branding is intended to improve market segmentation and dealer experience. Under the new structure, the corporate brand Cabico&co will oversee the product brands Cabico and Elmwood. Elmwood is an independent “premium product” brand aimed at the luxury market. It will receive a new visual identity and social media content. Cabico, the company’s consumer brand, is subdivided into the Unique Series of custom products and Essence Series of semi-custom products. The rebranding also includes new websites for Cabico and Elmwood.

“We want the best in the architecture and design industry to seek us out not only for our products but for the overall experience that we provide,” said Alain Ouzilleau, president and CEO of Cabico&co. “Our goal is to contribute to our partners’ success by bringing clarity to the market. We are one company with distinct brands, each targeting specific market segments.”

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