Koho breaks Museum of BS campaign
By Adnews Staff
Toronto-based financial technology company Koho has begun a new campaign intended to raise awareness of the differences between its services and those of traditional banks. Called “The Museum of BS (Bank Stuff), the campaign consists of online videos, social media content and online advertising. The creative depicts a museum for “banking artifacts of the past” such as a pen on a chain and a line divider. The campaign, which will run for six weeks, was developed by Oglivy Canada. This is the agency’s first work for Koho since winning its creative agency of record account earlier this year.
“We want to inform Canadians that they have better options when it comes to their financial institutions,” said Alexandru Otrezov, chief marketing officer at Koho. “No longer are they bound to the convoluted and outdated ways of traditional banks. Instead, they can opt for banking alternatives or fintechs like Koho that make personal finances easy and honestly, enjoyable. We’re a no-BS company, and the campaign reflects this personality. It’s our way of telling Canadians, ‘We hear you, and we’re doing things differently around here.’”