Postmedia buys stake in Wise Publishing
By Adnews Staff
Postmedia Network of Toronto has purchased an equity stake in Wise Publishing, a Toronto-based media company that operates online properties including MoneyWise.com and MoneyWise.ca. The two companies plan to collaborate on various initiatives that will provide Postmedia consumers with additional personal finance content and increase awareness of the MoneyWise brand. According to the companies, the two websites attract approximately 10 million unique visitors per month.
“We are excited to be investing in Wise Publishing, an innovative digital media company which is complementary to our business,” said Mary Anne Lavallee, chief operating officer at Postmedia. “The Wise Publishing team has proven success in the performance marketing space, leveraging relevant content, engaged financial audiences and innovative media technology.”