Estee Lauder begins Shades of Canada campaign
Estée Lauder Cosmetics has begun an athletic-themed campaign in Canada called “Shades of Canada” in support of its Double Wear line of products. The campaign features hockey player Natalie Spooner, track and field and bobsleigh athlete Phylicia George, Paralympic snowboarder Michelle Salt, sport climber Alannah Yip, karateka Rita Ngo, water polo player Waneek Horn-Miller, cricketer Achini Perera and figure skater Eric Radford. The athletes will appear in social media content, online content marketing and electronic commerce websites. They will also participate in influencer activities and appear in online videos.
“We selected athletes from across Canada who shared their compelling stories of inspiration and resilience,” said Julie Sutherland, vice-president of Estée Lauder Canada. “Their commitment to excellence reflects the values that have defined the Estée Lauder brand for the past 75 years. These athletes of different ages and ethnicities have put Double Wear to the test as they showcase their chosen sport. The usage results prove that Double Wear Stay-In-Place Makeup keeps up with them personally and professionally.”