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Rock-it gains three accounts

Rock-it Promotions of Toronto has recently been appointed public relations agency of record for three new clients: Lindt, Sun Bum and the Gladstone Hotel. The firm has worked for chocolate company Lindt Canada on a project basis for several years. The new assignment includes product launches, influencer relations, event production, media relations and other communications activities.

Sun Bum, a California-based maker of sun protection, hair care, lip care and baby care products, has retained Rock-it as its Canadian PR agency. The assignment also includes media relations, co-branded promotions and sponsorships.

Rock-it has been hired by the Toronto-based Gladstone Hotel to support its relaunch following recent renovations. The assignment includes social media and influencer relations, as well as public relations.

In related news, Rock-it has promoted Victoria Gormley to the position of senior vice-president and Tonisha Bath to the position of group account director.

“Despite the challenges of COVID-19, Rock-it is gaining traction by the day thanks to our team’s proven ability to design and execute innovative solutions for our family of long-held and newly added clients,” said Debra Goldblatt-Sadowski, CEO of the agency. “It’s unique that a PR firm is thriving in these difficult times, but our dedicated team of communications experts has managed to achieve steady growth and continue to provide our clients with unique insight and results-driven campaigns.”

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