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Garage begins Play Loud campaign

Montreal-based fashion retailer Garage has begun a summer marketing campaign called “Play Loud, Stay You.” The campaign makes use of images by photographer Sandy Kim of recording artists Dizzy Fae, Lolo Zouaï, Blu Detiger and Lexi Jayde. The campaign also includes video and music components that focus on how these musicians “express their vibrant and audacious personality through their music and fashion.” In addition, the brand will host an online area called “Garage Talks” which will provide information about each artist.

“Music has always defined and united generations,” said Liz Edmiston, president and CEO of parent company Groupe Dynamite. “For our summer campaign, we are proud to support our favorite new artists who are not afraid to play loud. Our latest campaign showcases these musicians and gives access to them on a more personal level. We can't wait to see how these artists shape the culture of the Garage generation.”

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