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CMA, GDMA release privacy guidelines

The Canadian Marketing Association and the Global Data and Marketing Alliance have released a new set of privacy principles which, according to the organizations, provide an ethical framework and best practice guide for the data and marketing industries. The principles are intended to establish guides that can strengthen existing self-regulatory privacy initiatives and codes internationally. The aim is to help organizations improve consumer trust through clarity, transparency and respect for individual choices regarding personal information. The guidelines have been published online at <>.

“The CMA worked with other GDMA members to develop an ethical framework that businesses can adopt to demonstrate their commitment to enhancing data privacy standards, no matter where they are in the world,” said John Wiltshire, president and CEO of the CMA. “The CMA has a long and proud history of leadership in privacy self-regulation and guidance, and we are proud to contribute to best practices at the global level.”

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